commitment to electronic commerce
impact of an e-commerce to the business
well defined is the budget of the e-commerce platform?
of the e-commerce platform understood?
the business objectives clearly defined?
of the e-commerce platform been established?
how many customers have Internet access?
well are customer segments understood?
do you want to attract?
you targeted the right customer? Your most profitable accounts? The customers
that influence key purchases?
the organization have detailed customer profiles? Are these profiles located
piece meal throughout the company or centralized for access by staff and
owns the customer database? Who pays for it? Who is responsible for its
expectations of e-commerce understood?
their established realistic estimates?
the organization value repeat customers?
have been established to support revenue goals?
of seasonal and peak periods addressed?
access methods used by customers defined?
customer's demographics defined and put to use?
of an e-commerce platform well understood?
the organization measured how ready suppliers are?
expectations and commitment been communicated?
sources for suppliers been established?
current electronic relationships well understood?
the need for new partners been defined?
of e-commerce on partners understood?
backup procedures been established?
e-commerce pose a risk to existing channels?
distribution channels regulated by law?
there a strategy to manage channels?
your competitor(s) have an e-commerce strategy?
of the organization's brand(s) eroded?
dynamics effected by e-commerce activities?
competitive information threatened?
initiative's financial impact?
existing or planned operations meet the needs?
extent is the organization compliant with ISO?
internal auditing/control practices in place?
impact would an e-commerce initiative prove?
initiative impact legal documents?
information provided on-line for customers?
advantage of leads from e-commerce site?
well do you know your customers?
there customer resolution procedures?
the organization manage customer credit?
the organization anticipate customer requests?
to perform proactive cross-sell?
e-commerce products promoted to customers?
the organization developed an on-line brand?
customer interaction with site?
there a defined multimedia market campaign?
web alliances fro e-commerce promotion?
efficient is online ordering?
well are payment procedures defined?
product readily available?
the product get to the customer effectively?
efficient are relationships with Suppliers?
the organization manage its product catalog?
the sales channel manage e-commerce?
the price reflect customer demand?
open is the organization to change?
management more inclined to a piece meal or holistic approach?
will the organization define success? What metrics will it use? For example,
cost savings, customer retention, revenues and profits through the Internet
channel, number of customers and stakeholders served, etc.
non-monetary ROI metrics will be used, for example, decrease in customer complaints,
increase number of web hits per day, number inquiries these hits have
reliable is raw data measurement?
organizational data transformed efficiently?
well equipped is it to make change rapidly?
you have clearly defined roles with respect to your web operations, for
example: Director of E-Commerce/Interactive marketing, Web Channel Manager,
Customer Profile Czar, Customer/Visitor Analyst, Web Customer Service Manager,
Content & Editorial Quality Roles, Graphic Design Czar, Content Czar
your information environment complex?
skill levels for your developer staff?
roles clearly defined, for example, GUI Design Experts, GUI designers, Business
Process Design Facilitators, Business Events Definers, Business Object
Modelers, Business Rules Capturers, System Services Designers, Object Oriented
Programmers, Knowledgebase Czar.
e-commerce site launch and maintenance
various divisions and IT groups communicate?
level of load testing have you performed?
usability testing performed?
level of systems testing have you performed?
level of security testing have you performed?
production systems developed effectively?
rapid deploy solutions developed effectively?
the content of e-commerce solutions easily?
for experimentation of the site?
well is bandwidth tracked and needs addressed?
requirements of e-commerce projects understood?
robust disaster recovery plans in place?
will your sites be hosted?
commerce production systems physically secure?
you prepared against Denial of Service Attacks?
customer credit card and personal information totally secure from hackers?
online commerce transactions?
ease of access and security?
liability issues effecting e-commerce exposed?
well are internal/external policies defined?